Participants: approx. 150 per site
Target group: SMEs
Target: With an attractive programme on « Digital marketing – but secure! », SMEs were informed about strategically-oriented digital advertising media and how companies can reduce the risk of a hacker attack.
Location: Lokremise in St. Gallen, Aeschbachhalle in Aarau, Bierhübeli in Bern and Daizy in Zurich
Theme: Digital marketing – but secure!
Moderation: in-house (WIR Bank head of PR and digital media)
Programme highlights: hosted discussions with experts and live hacking demo on SME awareness-raising presentations
© Photographer: sublim Photography Mathias Mangold and Oliver Hochstrasser