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    WIR Bank Genossenschaft
    KMU – und du 2019: With its «KMU – und du» initiative, WIR Bank has informed and sensitised interested parties from various SMEs about the digital world throughout the German-speaking Switzerland.

    Participants: approx. 150 persons per site

    Target group: SMEs

    Target: With an attractive programme on « Digital marketing – but secure! », SMEs were informed about strategically-oriented digital advertising media and how companies can reduce the risk of a hacker attack.

    Location: Lokremise in St. Gallen, Aeschbachhalle in Aarau, Bierhübeli in Bern and Daizy in Zurich

    Theme: Digital marketing – but secure!

    Moderation: in-house (WIR Bank head of PR and digital media)

    Programme highlights: hosted discussions with experts and live hacking demo on SME awareness-raising presentations

    © Photographer: sublim Photography Mathias Mangold and Oliver Hochstrasser