Participants: approx. 110 per site
Target group: SMEs
Target: With an attractive programme around the «digital world», SMEs have been made fit for the future. The roadshow also provided an ideal opportunity for Networking.
Location: Umweltarena Spreitenbach, Elemänt Langenthal, Le Musée Olympique Lausanne, Markthalle Basel and Kartause Ittingen in Warth
Theme: Discover the digital trends of the future.
Moderation: in-house (WIR Bank Head of PR and Digital Media)
Programme highlights: see the world from a new perspective in the moving chair, try out 3D printers and other trends of the future, keynote and workshops on digitalisation, raffle of attractive prizes
Main partners: Brand Focus Group (project coordination), TATA Interactive Systems AG (expert of modern technologies)
Noteworthy: At the roadshow stop in Warth, Dr. Peter Hogenkamp‘s keynote speech on digital transformation was broadcast live via Facebook.
© Photographer: sublim Photography Mathias Mangold, Michael Hochreutener, Oliver Hochstrasser