Participants: approx. 500
Target: management and leaders of SMEs
Objective: The initiative with its attractive programme covering all aspects of digital transformation wanted to shape up SMEs for future challenges. Besides, the roadshow offered ideal networking opportunities!
Location: Luzern, Lausanne, Bern, Basel, Herisau, Solothurn, Aarau
Motto: Let’s tackle digitalization!
Moderation: in-house (WIR Bank Head of PR and Digital Media)
Programme highlights: keynote talk and workshops on digital transformation, automobile raffle, food truck
Main partners: Brand Focus Group (project coordination), Konnex (event technology), Mietzelte Huber (marquees), Barliner (catering), Promokant (recruitment agency)
Noteworthy: «Touring» with the Roadshow were nine red VW Up automobiles, with one car being raffled off at each event.
© Photographer: sublim Photography Mathias Mangold, Oliver Hochstrasser, Sabrina Stäubli