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    Roadshow product launch
    Roadshow product launch 2023:
    HPE launched a new storage medium, which was presented to customers on a roadshow across Switzerland under the motto «Winter Magic». This storage medium and other key topics were presented on site in a small expo by professionals. At a cosy get-together in the run-up to Christmas, the guests enjoyed an evening with fondue, raclette and mulled wine accompanied by music.

    Participants: 40 – 60 persons per location

    Target: Customers and partners

    Objective: Launch of a new storage medium

    Locations: Zurich – Binz & Kunz | Berne – Grosse Schanze | Geneva – Restaurant du Creux de Genthod | Lucerne – Lido Beach House

    Motto: Winter Magic

    Programme highlights: Launch of the new storage medium, live music by saxophonist Alex Schneider

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