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    Exhibition

    WIR Bank Genossenschaft
    KMU – und du Roadshow 2017: On five days within five weeks in 2017, WIR Bank toured Switzerland with their «KMU – und du» initiative aimed at small and medium-sized enterprises.
    WIR

    Participants: approx. 110 persons per site

    Target group: SMEs

    Target: With an attractive programme around the «digital world», SMEs have been made fit for the future. The roadshow also provided an ideal opportunity for Networking.

    Location: Umweltarena Spreitenbach, Elemänt Langenthal, Le Musée Olympique Lausanne, Markthalle Basel and Kartause Ittingen in Warth

    Theme: Discover the digital trends of the future.

    Moderation: in-house (WIR Bank Head of PR and Digital Media)

    Programme highlights: see the world from a new perspective in the moving chair, try out 3D printers and other trends of the future, keynote and workshops on digitalisation, raffle of attractive prizes

    Main partners: Brand Focus Group (project coordination), TATA Interactive Systems AG (expert of modern technologies)

    Noteworthy: At the roadshow stop in Warth, Dr. Peter Hogenkamp‘s keynote speech on digital transformation was broadcast live via Facebook.

    © Photographer: sublim Photography Mathias Mangold, Michael Hochreutener, Oliver Hochstrasser

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