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    WIR Bank Genossenschaft
    KMU – und du Roadshow 2016: On seven days within seven weeks, WIR Bank toured Switzerland with their «KMU – und du» initiative aimed at small and medium-sized enterprises.

    Participants: approx. 500 persons
    Target: management and leaders of SMEs
    Objective: The initiative with its attractive programme covering all aspects of digital transformation wanted to shape up SMEs for future challenges. Besides, the roadshow offered ideal networking opportunities!
    Location: Luzern, Lausanne, Bern, Basel, Herisau, Solothurn, Aarau
    Motto: Let’s tackle digitalization!
    Moderation: in-house (WIR Bank Head of PR and Digital Media)
    Programme highlights: keynote talk and workshops on digital transformation, automobile raffle, food truck
    Main partners: Brand Focus Group (project coordination), Konnex (event technology), Mietzelte Huber (marquees), Barliner (catering), Promokant (recruitment agency)
    Noteworthy: «Touring» with the Roadshow were nine red VW Up automobiles, with one car being raffled off at each event.
    © Photographer: sublim Photography Mathias Mangold, Oliver Hochstrasser, Sabrina Stäubli